United Bank for Africa (UBA) Plc recently hosted another insightful edition of the UBA Business Series, bringing together Africa’s leading digital entrepreneurs and influencers to discuss strategies for building impactful online communities.

The event, themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” took place at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos. It highlighted how authenticity, consistency, and passion remain key drivers of success in the ever-evolving digital space.

UBA’s Group Head of Digital Banking, Kayode Olubiyi, welcomed participants and panelists, reaffirming the bank’s commitment to empowering African entrepreneurs through knowledge-sharing and capacity-building initiatives. He emphasized that the quarterly series provides practical insights to help individuals grow their brands and businesses in a competitive digital economy.

In his keynote, Dr. Lampe Omoyele, Managing Director/CEO of Nitro 121, encouraged creators to focus on value and purpose. “Content creation should go beyond aesthetics or trends. A clear personal brand and consistent messaging are essential for making a real impact,” he said.

The panel featured prominent digital creators including Elozonam Ogbolu, Chinonso Egemba (Aproko Doctor), Kenyan actress and media entrepreneur Catherine Kamau, content creator Nasiru Lawal (Nasboi), and digital influencer Enioluwa Adeoluwa as moderator.

Key takeaways from the session included:

• Prioritize growth over fame: Nasiru Lawal advised younger creators to focus on consistent growth, explaining that fame comes with external pressures that can disrupt one’s pace.
• Engage through storytelling: Elozonam Ogbolu emphasized the importance of audience engagement and building long-term relationships with brands for measurable returns.
• Treat content creation as a business: Chinonso Egemba highlighted the need for structure and proper systems to avoid burnout and ensure longevity.
• Stay grounded and close to your community: Catherine Kamau stressed that maintaining real-life connections is vital, as social media fame can be deceptive.

Panelists collectively underscored that building a personal brand should take precedence over chasing financial gain and encouraged creators to embrace originality and carve out their unique niches.

UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, praised the panelists and UBA management for organizing events that provide valuable insights to individuals and contribute to broader economic development.