The United Bank for Africa (UBA) Plc has reaffirmed its commitment to empowering Small and Medium Enterprises (SMEs) and driving cross-border trade in Africa as it headlines the Lagos International Trade Fair (LITF) for the seventh consecutive year.

Organised by the Lagos Chamber of Commerce and Industry (LCCI), this year’s fair—currently underway at the Tafawa Balewa Square (TBS), Lagos—will run until next Monday and is expected to attract thousands of exhibitors, investors, and visitors from within and outside Nigeria.

In line with its customer-first philosophy, UBA has set up a dedicated, full-service branch within the trade fair complex to provide convenient banking services throughout the event.

According to a statement from the bank, customers conducting transactions such as deposits, withdrawals, or transfers at the fair’s branch will automatically qualify for a “Lucky Dip” draw offering a range of premium prizes.

Speaking at the opening ceremony, Babatunde Ajayi, UBA’s Head of SME Banking, highlighted the strategic importance of the bank’s partnership with LCCI. He described it as part of UBA’s broader mission to mobilise capital, support entrepreneurship, and grow African SMEs for global competitiveness.

“Our consistent support for the Lagos International Trade Fair and our initiatives around the AfCFTA are interconnected,” Ajayi said. “They reflect UBA’s deep commitment to building a robust financial framework that enables African businesses to trade seamlessly across borders.”

UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, added that the bank’s participation aligns with its long-term vision of accelerating Africa’s economic transformation, as articulated in its recently published white paper on achieving a $4 trillion continental economy.