Orijin, the bitters brand celebrated for its originality and cultural roots, has unveiled “Mix With Orijin,” a six-week content series designed to showcase innovative ways to enjoy Orijin Bitters.

The series features Basketmouth, Orijin’s brand ambassador, and Lara Rawa, a mixologist and drink curator, who guide viewers through unique recipes and mixology techniques. Each episode includes fun “Did You Know?” segments, highlighting the heritage, ingredients, and versatility of Orijin Bitters.

Speaking on the launch, Dorcas Machingil, Senior Brand Manager, said: “Through ‘Mix With Orijin,’ we’re demonstrating the versatility of Orijin and inviting consumers to explore its character in new ways. It’s an invitation to embrace creativity, celebrate originality, and integrate Orijin into everyday moments.”

In addition to the series, Orijin is introducing a User-Generated Content Challenge, encouraging fans to recreate Orijin-inspired mixes, share them online, tag the brand, and win prizes.

Blending modern taste with African herbs and fruits, Orijin continues to celebrate authenticity and cultural heritage, offering consumers a unique drinking experience that connects tradition with contemporary creativity.