At the 2025 World Economy Summit, Netflix co-CEO Ted Sarandos shared ambitious plans for the streaming giant’s future, stating that the company aims to achieve a $1 trillion market capitalization. Sarandos expressed confidence in Netflix’s long-term growth potential, citing recent financial successes and expansion strategies.
A Path to $1 Trillion Market Cap
Sarandos detailed the company’s remarkable growth over the past five years, pointing to significant milestones: “In the previous five years, we’ve doubled our revenue, we grew profits 10 times, and we grew our market cap three times,” he said. Sarandos emphasized that this growth trajectory lays a clear path toward reaching a $1 trillion valuation, although he acknowledged that achieving this target would depend on maintaining solid execution moving forward.
His remarks align with earlier reports from The Wall Street Journal, which suggested Netflix’s goal of reaching a $1 trillion market cap by 2030, alongside doubling its revenue. Sarandos noted that Netflix’s success could come primarily through its streaming business, but the company is also exploring additional ventures to fuel growth.
Expanding Beyond Streaming
In addition to focusing on its streaming operations, Netflix has been diversifying its business model. For example, the company celebrated the Broadway opening of Stranger Things: The First Shadow in March, marking its entrance into the theater space. Sarandos also highlighted Netflix’s plans to expand into retail, with new physical spaces opening in Philadelphia and Dallas later this year.
These ventures signal Netflix’s desire to become a more expansive entertainment brand, moving beyond digital streaming into live events and physical retail experiences.
Looking Ahead
With these ambitious goals in place, Netflix’s next steps will be crucial in determining whether it can achieve its $1 trillion market cap target. As the company continues to innovate both within its core streaming service and through new ventures, Sarandos remains optimistic about its ability to scale its business and solidify its position in the global entertainment market.
