April 28, 2025 — Hospitality tech leader Visual Matrix has officially expanded into the Middle East, announcing a strategic partnership with the Best Western Premier M Four Hotel in Dubai.

This marks Visual Matrix’s first deployment in the region, bringing its advanced property management system (PMS) to the 175-room hotel located in the bustling heart of Deira, one of Dubai’s oldest and most vibrant districts.

Full Mobile Operations and Enhanced Efficiency

The partnership enables the Best Western Premier M Four to operate with full mobile functionality, connecting housekeeping and front-desk teams in real time via the Visual Matrix Mobile Operating Platform (MOP). This mobile-first approach aims to boost operational efficiency, save labor hours, and minimize errors.

The system also enhances staff safety with built-in emergency panic buttons offering instant geolocation, and integrates two-way guest texting for seamless communication.

A Strategic Location and Promising Outlook

Ideally situated in Al Rigga, near Dubai International Airport, Al Ghurair Shopping Mall, and Al Rigga Metro Station, the Best Western Premier M Four Hotel features two international restaurants and a rooftop shisha café, offering visitors both convenience and cultural experience.

Ravi Nair, General Manager of Best Western Premier M Four Hotel, emphasized the importance of choosing the right tech partner:

“Selecting a property management system is critical to any hotel’s success. We are excited to leverage Visual Matrix’s technology to optimize our operations and enhance the guest experience.”

A Milestone for Visual Matrix

The expansion to Dubai marks Visual Matrix’s 225th property outside North America. The company serves major brands like Best Western and Sonesta, as well as hundreds of independent hotels worldwide.

Visual Matrix CEO Georgine Muntz shared her enthusiasm for the partnership:

“We are thrilled to partner with Best Western Premier M Four, helping its operations team reduce friction, improve communication, and better connect with guests. This partnership solidifies our commitment to supporting hotels globally with innovative technology.”

This announcement follows Visual Matrix’s 2024 collaboration with Talsey AI to integrate smart chat technology into hotel operations, reinforcing its commitment to enhancing guest engagement through AI-driven solutions.