Actor-producer Deepika Padukone rang in her 40th birthday on Monday with an announcement that marks a new chapter in her mission to support and nurture creative talent. The star, celebrated for her work in films like Chennai Express, Padmaavat, Piku, and Pathaan, revealed the launch of The OnSet Program, an initiative designed to empower aspiring artists in the Indian film, television, and advertising industries.

A Platform for Emerging Talent

The OnSet Program is the latest evolution of Deepika’s Create With Me platform, which she has been cultivating to provide opportunities and mentorship to new and emerging talent. Through this initiative, she aims to identify and support creative professionals across India and beyond, giving them a platform to showcase their skills and gain real-world experience.

Sharing a video on Instagram, Deepika said, “This past year, I’ve been feeling very strongly about identifying incredible creative talent from across the country and beyond and giving them a platform to be seen, heard and experienced. I am beyond thrilled to announce the launch of The OnSet Program and truly cannot wait to introduce all of you to the next generation of creative talent.”

Opportunities Across Film Departments

The program’s first phase will cover a comprehensive set of departments, offering aspiring creatives hands-on experience in areas including:

• Writing and Direction
• Camera and Lighting
• Editing and Sound Design
• Art Direction and Costume Designing
• Hair Styling and Make-Up Artistry
• Production Management

According to a release, the program is designed not just to train participants, but also to function as a launchpad for individuals who have the expertise and ambition to lead their own projects, bridging the gap between education and professional practice in the creative industries.

A Milestone Birthday and Vision for the Future

Deepika, who turned 40 on Tuesday, has been using her platform to give back to the industry that launched her career. By providing structured mentorship, professional exposure, and real-world experience, The OnSet Program hopes to create a pipeline of talented, confident professionals ready to take on leadership roles in the entertainment sector.

With this initiative, Deepika Padukone cements her commitment not only to acting and producing but also to building the next generation of storytellers and creators, ensuring that the future of Indian cinema and media is vibrant, diverse, and innovatively led.

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