Amazon.com Inc (NASDAQ: AMZN), the U.S. e-commerce giant, announced on Wednesday that it will appeal against an Italian court ruling that reduced a major antitrust fine, signaling that the company believes it should not be penalized at all.

The fine, initially imposed in 2021 by Italy’s Competition Authority for allegedly abusing its dominant market position, was reduced from 1.13 billion euros ($1.32 billion) to 752.4 million euros ($876.3 million) following a regional administrative court ruling in September 2025.

Background: Amazon’s Antitrust Case in Italy

The fine stems from allegations that Amazon restricted competition in e-commerce logistics services within Italy. Italian regulators argued that the company’s practices limited the ability of smaller logistics providers to compete effectively, giving Amazon an unfair advantage in the rapidly growing Italian e-commerce sector.

While the reduction of the fine may appear to be a partial victory for Amazon, the company has made it clear that it strongly disagrees with the Italian Competition Authority’s ruling and intends to pursue legal remedies.

“As previously stated, we strongly disagree with the decision of the Italian Competition Authority and we will continue to emphasize our position throughout the legal proceedings,” Amazon said in a statement emailed to Reuters.

Italy’s Antitrust Authority Will Also Appeal

Interestingly, the Italian antitrust regulator itself is reportedly planning to appeal the decision to reduce the fine, according to the Italian financial newspaper MF. This means that the case could see further legal challenges and possibly a protracted judicial process before a final settlement is reached.

The antitrust authority declined to comment directly on Reuters’ inquiries, leaving the future of the fine unresolved.

Implications for Amazon and the Italian E-Commerce Market

The dispute highlights ongoing regulatory scrutiny of big tech companies in Europe. Italy is not alone in examining Amazon’s market practices; the company has faced investigations and fines in multiple European countries, particularly regarding competition, pricing policies, and market dominance.

For Amazon, a continued legal battle could:

• Affect its operations in Italy, especially its logistics and delivery partnerships.
• Increase legal and compliance costs.
• Influence broader European Union antitrust policy toward dominant e-commerce platforms.

For Italian e-commerce companies and smaller logistics providers, a final ruling could determine the competitive landscape for years to come. Regulators argue that holding large platforms accountable is essential to maintaining fair competition and preventing monopolistic behavior.

Why Amazon Is Fighting the Fine

Amazon has consistently argued that it operates within legal bounds and that its practices do not constitute abuse of dominance. The company’s appeal signals its intention to challenge the authority’s interpretation of market dominance and preserve its business model in Europe.

Analysts say the case could also set important precedents for other U.S.-based tech giants operating in Europe, influencing how competition laws are enforced across the continent.

Conclusion

Amazon’s decision to appeal the reduced fine shows that the company is committed to defending its market practices in Europe. The outcome of this legal battle will not only affect Amazon’s operations in Italy but could also have broader implications for e-commerce regulation and competition policy across Europe.

With both sides planning appeals, the case is likely to continue unfolding over the next few months, keeping regulators, competitors, and investors closely watching the developments.