Guwahati | Jan 16, 2026

Assam Governor Lakshman Prasad Acharya on Thursday underscored the critical role that Geographical Indication (GI)-tagged products play in preserving India’s rich folk art traditions, supporting environmentally sustainable practices, and enhancing the economic livelihoods of local artisans and farmers. Speaking at the inauguration of the four-day “GI Mahotsav: Promoting India’s Heritage through GI Products”, an initiative of the Ministry of MSME organized by the PHD Chamber of Commerce and Industry with support from the Office of the Development Commissioner, Governor Acharya emphasized that GI products serve as a bridge between India’s cultural heritage and modern global markets.

Highlighting the multifaceted benefits of GI products, the governor noted that they not only enhance income and social dignity for artisans and farmers, but also preserve traditional knowledge and craft techniques that have been honed over centuries. “Protecting these heritages and linking them effectively to global markets is vital for empowering communities and strengthening the foundation of Aatmanirbhar Bharat,” he said.

Governor Acharya drew attention to the transformative role of women and youth in the GI-driven economy. He stressed that the energy, innovation, and entrepreneurship of young people can create avenues to connect GI products with branding, startups, and e-commerce platforms, while coordinated efforts by central and state governments, industry bodies, and the private sector can fully unlock the economic and cultural potential of these products.

Elaborating on the importance of Geographical Indications, the governor explained that a GI tag signifies that a product originates from a specific geographical region and derives its unique qualities, reputation, and characteristics from that location. “India today ranks among the leading countries in terms of registered GI products, reflecting our vast cultural diversity and centuries-old traditions,” he said. He added that virtually every state, region, and even many villages boast products that are testaments to the skill, creativity, and knowledge passed down through generations.

Focusing on Assam’s distinctive GI identity, Governor Acharya highlighted the state’s range of products deeply rooted in local geography, ecology, and community knowledge. Among these, he mentioned Muga and Eri silk, renowned for their durability and natural golden hue; the bell metal craft of Sarthebari, a centuries-old tradition in metalwork; the terracotta art of Asharikandi, reflecting intricate craftsmanship; and Assam tea, famous worldwide for its rich aroma and flavor. He also cited regional agricultural produce such as Kaji Nemu, a locally grown lime variety, as examples of Assam’s GI heritage.

Through the GI Mahotsav, Governor Acharya said, the government aims to provide a platform to showcase these products, promote awareness of their cultural and economic significance, and foster connections with national and international markets. He stressed that safeguarding and promoting GI products is not merely an economic exercise but also a means to preserve India’s centuries-old heritage and ensure that traditional knowledge continues to benefit current and future generations.

In conclusion, the governor called for collective action by governments, industry bodies, entrepreneurs, and artisansto harness the full potential of GI products, strengthen local economies, and ensure that India’s cultural wealth is recognized, protected, and celebrated globally.

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