Hailey Bieber, model, influencer, and founder of Rhode, was honored as Beauty Innovator of the Year at the Daily Front Row’s 9th Annual Fashion Los Angeles Awards in Beverly Hills on Thursday night. The prestigious event, held at the iconic Beverly Hills Hotel, also recognized other leading figures in fashion and beauty, including Tyra Banks, Adriana Lima, and Brad Goreski.
Hailey Bieber’s Speech and Rhode’s Success: Upon accepting her award, Hailey Bieber shared her gratitude, beginning with an apology for her “generic” speech compared to the heartfelt tributes of previous honorees. She then delved into the vision behind Rhode, emphasizing that when she founded the beauty brand, she wasn’t merely starting a business but creating an entire “world.” “Welcome to the world of Rhode,” she said. “Rhode is more than just products; it’s a lifestyle, a feeling, and a community open to everyone.”
Bieber expressed deep appreciation for her team, including fellow Rhode founders Michael and Lauren Ratner, as well as her loyal customers and supporters. She also thanked her friends for being “the best test subjects and biggest cheerleaders,” particularly OUAI founder Jen Atkin, who helped guide her on the journey of beauty and brand development.
Hailey Bieber’s Tribute to Justin Bieber: In her touching closing remarks, Hailey Bieber gave a heartfelt thank you to her husband, pop superstar Justin Bieber. “Lastly, I want to thank my husband for supporting the dream of mine from the beginning and for always cheering me on,” she said, highlighting Justin’s unwavering support of her career and Rhode.
Jen Atkin’s Tribute to Hailey Bieber: Jen Atkin, a close friend and mentor to Hailey Bieber, gave a loving tribute to the honoree, recalling their shared experiences over the years. Atkin, fighting back tears, reflected on their friendship and Hailey’s transformation into a beauty mogul. She also humorously revealed Hailey’s obsession with early Grey’s Anatomy episodes, sharing how it was the ultimate source of drama in their friendship.
Atkin went on to praise Hailey Bieber for her incredible work ethic and hands-on approach in building Rhode. “She is a detail fanatic, from product formulas to creative vision. Hailey knows exactly what she wants and works tirelessly to bring it to life,” Atkin said. “Her dedication has placed Rhode at the heart of not just beauty, but culture itself.”
Rhode’s Success and Impact: Since its launch, Rhode has made a significant mark in the beauty world, becoming a go-to brand for skincare enthusiasts globally. From viral lip treatments to innovative pop-up experiences, the brand has captured the hearts of fans everywhere, thanks to Hailey Bieber’s commitment to creating accessible, high-quality beauty products.
Other Fashion Los Angeles Awards 2025 Honorees: The star-studded ceremony also celebrated numerous other notable figures in fashion and beauty. Tyra Banks was honored as Fashion Icon of the Year, while Adriana Lima received Comeback of the Year. Brad Goreski took home the Style Curator of the Year award, and Betsey Johnson was presented with a Lifetime Achievement Award. Other honorees included Dimitris Giannetos, named Hairstylist of the Year, and Alexx Mayo, who was recognized as Makeup Artist of the Year.
The event, hosted by Matt Rogers, also saw emotional speeches and lighthearted moments, including Betsey Johnson doing the splits on stage and a performance of “Happy Birthday” from Lizzo for Alexx Mayo.
