Dettol, one of Nigeria’s leading hygiene brands, brought its #OwnTheSweat campaign to life throughout February 2025 with a series of high-energy pop-up events and market activations across Lagos, Abuja, Kano, Kaduna, and Port Harcourt. These activations aimed to inspire Nigerians to embrace active lifestyles while maintaining proper hygiene.

The campaign featured exciting workout sessions at popular gyms, encouraging participants to confidently pursue their fitness goals with the support of Dettol Cool. This antibacterial soap offers triple-action benefits: 100% germ protection, a cooling sensation that reduces skin temperature by up to 5 degrees, and long-lasting defense against body odor during intense workouts.

In addition to the physical activities, Dettol representatives educated attendees on the importance of combining good hygiene practices with an active lifestyle. They emphasized the message that sweat is a badge of hard work and should not be a deterrent, as Dettol Cool provides the freshness and protection needed.

The campaign extended its reach through open market and retail activations in 10 major markets across cities like Lagos, Abuja, Kano, Enugu, Port Harcourt, Onitsha, Benin, and Ibadan. Participants experienced the brand’s commitment firsthand through free product samples, exclusive Dettol Cool-branded merchandise, and exciting prizes.

The energy from these events spilled onto social media platforms as fitness enthusiasts shared their experiences using the #OwnTheSweat hashtag. This further amplified the campaign’s message of movement, confidence, and self-care.

Through the #OwnTheSweat campaign, Dettol Cool has reinforced its position as more than just a hygiene product—it’s a lifestyle companion for those who push boundaries daily. The brand’s message is clear: embrace your sweat with pride while staying fresh and protected with Dettol Cool.