The Senior Special Assistant to President Bola Tinubu on Media and Publicity, Mr. Temitope Ajayi, has called on Nigerian filmmakers to use their craft to promote positive national narratives that highlight the country’s shared history, cultural richness, and triumphs.

Ajayi made the remarks during his keynote speech at the 22nd Abuja International Film Festival (AIFF), themed “From Script to Nation: The Role of Film in Shaping National Identity.” The festival, which runs from November 6 to 10, has brought together actors, filmmakers, regulators, and other cinematic stakeholders from around the world.

“In an increasingly globalized world, films are pivotal in constructing and communicating a nation’s identity. Nigeria has stories that foster national pride and hope, and these stories can be promoted through film,” he said.

Ajayi encouraged Nollywood filmmakers to emulate the successes of Bollywood and Hollywood, citing how Indian films reflect a multifaceted society and American films celebrate heroism.

“Film has become more than entertainment; it is a tool for cultural identity, decolonization, diplomacy, and showcasing our language, fashion, food, and other heritage,” he noted.

He highlighted the influence of international cinema on young Nigerians, recalling how American films shaped aspirations of travel and success abroad.

“As we tell our stories, we should focus on the best of our country, our national heroes and icons,” Ajayi said.

The presidential aide also stressed the potential of films to boost tourism, showcasing Nigeria’s landscapes, culture, and heritage to attract both domestic and international visitors.

Festival Director Temitope Duker described the 22nd edition of AIFF as a milestone in the festival’s evolution from a humble local event to a global brand. She revealed that 1,687 entries from 87 countries were submitted this year, with 71 exceptional films selected for screening and awards consideration.

“We also introduced a special mention to recognize excellent films that, unfortunately, didn’t make the nominations. It’s our way of giving credit to talented filmmakers,” Duker said.

The 2025 AIFF continues to bring together actors, filmmakers, and industry stakeholders from across Africa and beyond, along with members of the diplomatic community, to celebrate cinema and its role in shaping national identity.