Global e-commerce giant Amazon.com (AMZN.O) is expanding its footprint in the low-cost online shopping sector with the launch of Amazon Bazaar, a new service designed to compete with Chinese rivals such as Shein and PDD Holding’s Temu. The company announced on November 7, 2025, that Amazon Bazaar will now operate in 14 additional markets worldwide, extending its reach to budget-conscious consumers seeking affordable products across diverse categories.

Aimed at Cost-Conscious Shoppers

Amazon Bazaar will feature products priced mostly under $10, with some items available for as little as $2. The range spans home goods, fashion, and everyday essentials, appealing to younger and lower-income shoppers who are increasingly seeking affordable alternatives amid rising living costs.

The expansion comes at a time when U.S. import tariffs under the Trump administration and inflationary pressures are impacting consumer sentiment. Affordable e-commerce solutions are becoming more critical for shoppers hunting for deals while managing tighter household budgets.

Global Expansion Strategy

Among the new markets for Amazon Bazaar are Hong Kong, the Philippines, and Taiwan, reflecting Amazon’s strategy to capitalize on growing e-commerce demand across Asia. The service is modeled after Amazon’s prior low-cost offering, Amazon Haul, which also focused on budget-friendly products for value-conscious shoppers.

Industry analysts note that the expansion of Amazon Bazaar marks a direct challenge to Chinese fast-fashion and low-cost platforms like Shein and Temu, which have rapidly gained traction in international markets by offering millions of inexpensive products through online marketplaces.

Juozas Kaziukenas, an e-commerce expert, emphasized the competitive pressure, stating:

“Global marketplaces are racing to capture the budget segment, and Amazon’s move signals its intent to not only maintain market share but also to grow among consumers who prioritize affordability over brand.”

Technology and User Experience

The Amazon Bazaar app integrates user-friendly search and browsing features, optimized to allow shoppers to discover low-cost products efficiently. Like Amazon Haul, the platform leverages dynamic pricing algorithms and AI-driven recommendations to promote deals tailored to individual users, aiming to replicate the success of Chinese rivals in capturing price-sensitive audiences.

Broader Market Context

This launch aligns with a broader trend of fast-growing e-commerce platforms expanding globally, especially those catering to low-cost segments. As international competition heats up, Amazon’s strategy underscores its commitment to diversifying its offerings and maintaining leadership in global e-commerce, while directly challenging rivals that dominate the ultra-affordable product space.

By offering products priced under $10, Amazon Bazaar aims to appeal to both emerging markets and cost-conscious consumers in developed economies, leveraging Amazon’s logistical expertise and brand recognition to capture a new generation of budget shoppers.