Apple’s Holiday Season sale has officially begun in India, offering a wave of attractive discounts, cashback deals, and bundled benefits across its entire product ecosystem. From the latest iPhone 17 lineup to MacBooks, iPads, Apple Watch models, and AirPods, the tech giant has rolled out some of its most appealing year-end offers—many driven through bank partnerships rather than outright price cuts. Nevertheless, the effective savings, especially on premium models, are significant enough to entice both new buyers and those looking to upgrade.

₹5,000 Instant Cashback on iPhone 17 Series

One of the biggest highlights of the sale is the instant cashback of ₹5,000 on the iPhone 17 series for customers using ICICI, Axis Bank, or American Express credit cards. According to Moneycontrol, the base iPhone 17 has already sold out on major e-commerce platforms such as Flipkart, Amazon, Croma, and Vijay Sales, signaling massive demand for Apple’s newest flagship.

This has pushed most buyers towards Apple’s official online store, which remains the most reliable option for availability. The iPhone 17 Pro continues to retail at ₹1,34,900, but with the partner bank cashback offer, customers can effectively reduce the cost by ₹5,000.

Interestingly, several online retailers are offering even steeper discounts—up to ₹9,000—beating Apple’s own cashback proposition. For buyers willing to explore third-party sellers, these additional markdowns offer an even more attractive deal. Meanwhile, Apple is providing ₹4,000 cashback on its previous-generation iPhone 16 series, making it a strong value choice for customers willing to settle for one generation older.

Major Price Cuts on MacBook Air M4 and MacBook Pro Models

The discounts extend beyond iPhones. Apple’s MacBook lineup, particularly the MacBook Air M4, has received some of the most compelling offers this season. The 13-inch MacBook Air M4, originally priced at ₹99,900, now effectively costs ₹89,900 after a direct ₹10,000 instant rebate from Apple. With its sleek design, M4 efficiency, and improved performance, this discount positions the Air M4 as one of the most value-packed ultrabooks in the market right now.

The MacBook Pro models have also received an identical ₹10,000 reduction:

• 14-inch MacBook Pro: Effective price drops to ₹1,59,900
• 16-inch MacBook Pro: Effective price drops to ₹2,39,900

These discounts directly apply to purchases made through Apple’s official store.

However, Vijay Sales is offering an even more aggressive pricing structure, particularly for the MacBook Air M4 (16GB + 256GB) variant. While its sticker price stands at ₹91,900, the final cost can drop to ₹81,900 with ICICI or SBI bank offers. This price point makes it one of the lowest deals available in the market for Apple’s newest lightweight laptop. Still, it’s worth noting that the deeper discounts do not extend to the higher-end MacBook Pro models, where Apple’s own rebate remains the best option.

Deals on Apple Watch, AirPods, and iPads

Apple’s wearables and audio products have also received reasonable holiday discounts, making them ideal gifting options.

• Apple Watch Series 11: ₹4,000 off
• Apple Watch SE 3: ₹2,000 off
• AirPods Pro 3 and AirPods 4: ₹1,000 cashback
• iPad Air: ₹4,000 off
• iPad and iPad mini: ₹3,000 off

Additionally, customers purchasing any Apple Watch will receive a three-month complimentary Apple Music subscription, adding more value for first-time ecosystem users.

High Demand and Stock Constraints Affect Pricing

While several platforms are showing increased pricing due to shrinking stocks, Apple’s own website remains the most stable source for inventory and consistent discounts. With demand for the iPhone 17 series peaking during the holiday period, many retailers have adjusted prices upward, reflecting supply shortages.

Despite the tight availability, bank-led cashback offers have softened the prices, making this one of the most favorable buying seasons of the year for Apple devices. The sale also gives customers flexibility—those prioritizing maximum discounts may explore third-party retailers, while those preferring reliability may stick to Apple’s official channels.

A Strong Holiday Season for Apple Enthusiasts

With a blend of cashback deals, instant rebates, and complimentary subscriptions, the Apple Holiday Season sale has created an inviting ecosystem of offers across nearly all product categories. For buyers who have been waiting to upgrade their devices—or enter the Apple ecosystem for the first time—these limited-time deals provide a welcome opportunity to lock in premium products at competitive prices.