
Arsenal Women’s Football Club generated the highest revenue of any women’s football club in 2025, according to Deloitte’s latest analysis. The 2025 UEFA Women’s Champions League winners leapfrogged previous leader Barcelona with £21.5 million, marking a 43% increase compared to 2024.
Chelsea Women’s Football Club, who secured a domestic treble last season, followed closely behind with £21.3 million in revenue, pushing the Spanish giants into third place. In total, Deloitte reports that the top 15 women’s clubs generated a record £132.8 million, up 35.5% year-on-year, highlighting the continued commercial growth of the women’s game.
English Clubs Dominate the Global Money League
For the second consecutive year, English clubs dominate the top tier of women’s football finance. Eight Women’s Super League (WSL) teams feature in Deloitte’s top 15 list, reflecting the increasing commercial success of the English game.
Despite the strong numbers, Deloitte’s study noted that five clubs experienced a season-on-season drop in attendance, highlighting that revenue growth does not always correlate with rising crowds.
Arsenal’s Revenue Boost: Champions League Success and Fan Engagement
Arsenal’s Champions League victory over Barcelona in 2025 was a significant contributor to the club’s financial growth. However, their success is also down to innovative fan engagement and matchday strategies:
- Arsenal led the WSL in attendance, topping 35,000 on five occasions.
- The club introduced tiered ticket pricing, encouraging repeat attendance and maximizing matchday revenue, the highest among all 15 clubs analyzed.
Emma Sanders of BBC Sport noted that Arsenal also conducted supporter workshops, discussing everything from pre-match music playlists to stadium banners, tifos, and baby-changing facilities. Eleven events have involved players and artists, including club-record signing Olivia Smith, enhancing the fan experience and fostering a grassroots, community-focused atmosphere.
Chelsea Achieve Record Revenue Growth
While Arsenal led the money league, Chelsea Women’s Football recorded the largest year-on-year increase, with revenue up 90% compared to 2024. The surge was primarily fueled by commercial revenue, which reached £16 million, the highest among the clubs in Deloitte’s analysis.
Barcelona, despite losing the Champions League final, completed a domestic treble in Spain, highlighting that sporting success continues to correlate strongly with financial performance in women’s football.
Deloitte Insights: Innovation Driving Revenue Growth
Jennifer Haskel, Deloitte’s knowledge and insight lead, emphasized the factors behind revenue growth in the women’s game:
“The women’s game is beginning to carve its own path with new and expanded brand partnerships, new ticketing strategies, and dedication to truly understanding the evolving fanbase. The topline growth reflects the innovation and commercially focused mindset in some of the game’s leading markets.”
Haskel also noted that the financial gap between the top clubs and the rest of the league is widening. The top three clubs alone account for 46% of total revenue among the top 15, while lower-ranked teams, such as Everton, saw a decline in revenue compared to 2024.
Bayern Munich Leads as Biggest Riser
The most notable riser on Deloitte’s list was Bayern Munich Women’s Football Club, whose revenue doubled from £3 million in 2024 to £6 million in 2025. The growth is partly attributed to their victory in the inaugural World Sevens Football tournament, where they competed against clubs including Manchester City, Manchester United, and Paris Saint-Germain.
Haskel underlined the importance of new tournaments and commercial innovations in driving the expansion of women’s football:
“The shift from start-up phase to established phase in women’s football requires consistent time, investment, and effort. New and expanded competitions on the biggest stages are vital to further growth.”
The Bigger Picture: Commercial Success in Women’s Football
Deloitte’s 2025 money league demonstrates that the top women’s clubs are successfully monetizing sporting and commercial achievements, while fan engagement strategies and innovation in matchday experience remain key drivers.
For Arsenal, this means a combination of on-pitch success, creative fan interaction, and community-oriented matchday experiences is delivering tangible financial returns. Chelsea’s commercial prowess and Barcelona’s domestic dominance further highlight that women’s football is carving a commercially sustainable path for top clubs.
As investment continues and new competitions emerge, Deloitte’s analysis suggests the women’s game is entering an established phase, with the top clubs poised to maintain a competitive and financial edge.

Leave a Reply