The Premium Breadmakers Association of Nigeria (PBAN) has dismissed a viral social media post claiming that flour prices have dropped to N35,000–N40,000 per 50kg bag and that bakers are “refusing” to lower bread prices accordingly.

Emmanuel Onyoh, PBAN’s General Secretary, described the claims as false and a deliberate attempt to mislead the public against “hardworking bakers struggling to stay afloat.”

According to Onyoh, as of December 16, 2025, a 50kg bag of wheat flour costs between N55,000 and N62,000, depending on the brand and location. While some millers have announced a marginal N2,000 reduction, he explained that such a small decrease translates to roughly N20 per family-sized loaf—an amount quickly offset by rising costs of other inputs like yeast, margarine, improvers, and preservatives.

He further highlighted additional challenges faced by bakers, including high electricity and diesel costs for ovens and generators, rising expenses for imported baking machinery, and the maintenance of distribution vehicles amid poor road networks. Wage increases following the new National Minimum Wage of N70,000, as well as overlapping federal, state, and local taxes, have also added to operational pressures.

“We are currently navigating a ‘perfect storm’ of economic pressures, which makes reducing bread prices impossible at this time,” Onyoh said.

PBAN emphasized that while bread prices cannot be lowered under current conditions, the association has encouraged members to maintain quality and consider introducing smaller bread variants suitable for different consumer budgets.

Onyoh assured the public: “We will not hesitate to reduce bread prices the moment the cost dynamics and the Nigerian economy reflect a genuine and sustainable downward trend. Our priority remains to provide quality, safe, and affordable bread that meets regulatory standards.”