Scanfrost, the home appliances brand, has launched its festive campaign, #MyScanfrostChristmas Challenge, featuring Guinness World Record-breaking chef and culinary entrepreneur Hilda Baci as brand ambassador.

The campaign celebrates the joy, warmth, and togetherness of the Christmas season by inviting Nigerians to showcase how Scanfrost appliances make their holidays easier, brighter, and more memorable. Participants can share moments from family feasts cooked with Scanfrost cookers and air fryers, hosting guests with fridges and freezers stocked with chilled drinks, or creating cozy holiday vibes with small appliances.

Mr. Mohit Dhawan, General Manager at Scanfrost, said:

“Christmas in Nigeria is about family, celebration, and togetherness. Through #MyScanfrostChristmas Challenge, we want to inspire people to capture and share those moments, showing how Scanfrost continues to be part of their celebrations.”

Marketing Manager Alfred Jarikre added that with Hilda Baci leading the campaign, the initiative blends food, family, and lifestyle in a way that resonates authentically with Nigerians.

“This challenge is not just about prizes, but about creating memories that tie Scanfrost to the heart of Nigerian Christmas,” he said.

The #MyScanfrostChristmas Challenge offers exciting rewards. The grand prize winner’s video will become Scanfrost’s official Christmas campaign advertisement, featured across social media and YouTube in December. Additionally, the top five winners will receive hampers and Scanfrost appliances, including blenders, kettles, and irons.

Nigerians can participate by posting festive content and tagging Scanfrost’s social media pages, showcasing how the brand enriches their holiday celebrations.