Nigerian Breweries has rolled out its festive season campaign, putting Desperados at the forefront of delivering entertainment, creativity, and immersive experiences to young audiences across the country.

Themed “Clock the Vibe,” the campaign kicked off with a lively Homecoming Party, setting the tone for a December filled with concerts, cultural events, and youth-centred festivities.

As part of its packed schedule, Desperados will feature prominently at several major events, including the month-long Detty December Fest in Lagos.

The brand will also make an appearance at Davido’s 5 Alive Nationwide Tour on December 14 at Eagle Square, Abuja.

Later in the month, Desperados will take part in Flytime Fest 2025, slated for December 22–25 in Lagos. The four-day festival will host some of the biggest names in Afrobeats—including Olamide, Davido, Asake, and Flavour—and is expected to draw thousands to the Eko Convention Centre.

Speaking about the campaign, Senior Brand Manager Onyebuchi Allanah said Desperados aims to create innovative, immersive experiences that mirror the vibrancy of youth culture. She added that the Clock the Vibe initiative is designed to amplify music, nightlife, and cultural expression, bringing more colour, creativity, and energy to the festive season.