Lucknow, October 16, 2025 – As Dhanteras approaches, the festive fervor is reflected not just in the gold and silver markets but also in a remarkable revival of interest in traditional brass, copper, and bell-metal utensils. Traders and merchants across the city report a growing preference for these metals, prized for their rustic charm, aesthetic appeal, and perceived health benefits. The trend comes amid soaring bullion prices, prompting consumers to explore more affordable yet meaningful alternatives for gifting and personal use during the festival.

According to traders, the revival of brass, copper, and bell-metal utensils is partly driven by increasing awareness of the disadvantages associated with aluminium cookware. Health-conscious consumers are now opting for metals that offer both durability and potential nutritional benefits. Unlike gold and silver, whose prices have reached record highs, brass and copper utensils provide an accessible option that blends tradition with practicality.

Harishchandra Agrawal, president of the Lucknow Metal Merchants’ Association, explained the current pricing trends: “Steel utensils can be bought for ₹300-1,500 per kilogram, while brass, copper, and bell-metal are available in ranges of ₹900-1,600, ₹1,100-2,000, and ₹2,200-3,000 respectively. Brass and copper utensils are ideal for cooking, while bell-metal items are preferred for serving and eating.” Agrawal highlighted a significant shift in consumer preferences toward metals that promote healthier cooking practices and offer long-term value.

Traders report that smaller-sized brass and copper utensils are gaining popularity, catering to modern households with smaller family units. “Unlike a few decades back, brass and copper utensils are available in smaller sizes, keeping in mind the reducing sizes of families,” Agrawal added. These compact utensils retain the traditional charm and nutritional benefits while being practical for everyday use.

Umesh Kumar Jaiswal, a utensil store owner near Bijnor and a member of the UP Adarsh Vyapar Mandal, said that despite a rise in the rates of brass and copper, sales are expected to witness strong growth this year. “The utensils market is likely to experience a boom, especially given the skyrocketing prices of gold and silver. Many people are opting for brass and copper as they move away from aluminium. Our stores offer a variety of products, including brass cookers, brass Laxmi-Ganesh idols, mirror-polish copper water tanks, and copper filters,” Jaiswal explained.

The renewed interest in these metals is also attributed to increased awareness through social media platforms, which have played a pivotal role in educating consumers about the benefits of cooking and serving food in traditional metals. Sanjay Agrawal, general secretary of the Lucknow Metal Merchants’ Association, noted, “This trend has been visible after 30-35 years. From plates to pots, a wide range of brass and copper products is available this time. Social media has turned out to be a powerful awareness tool, changing the course of the sector.”

Shubham Agrawal, a utensil shop owner in Aliganj, reinforced this view, emphasizing that customers are increasingly choosing brass, copper, and bell-metal utensils for their purity and quality. “We have everything – from pots, dinner sets, bowls, spice holders, and more – made of brass. These utensils are becoming increasingly popular among people,” he said.

Health experts have also weighed in on the trend, explaining that these metals are not only aesthetically pleasing but can also provide micro-nutrients essential for human health. Dr Poonam Tiwari, Head of the Dietetics Department at Ram Manohar Lohia Institute of Medical Sciences, explained, “Brass, copper, and bell-metal utensils are good for cooking food if used cautiously. The human body needs several micro-nutrients, which are fulfilled when food is cooked or served in these utensils. However, one must avoid cooking or storing highly acidic foods like lemon or curd in these metals, as they can alter the food composition.”

The appeal of brass, copper, and bell-metal utensils goes beyond health. For many consumers, these items carry cultural and emotional significance, particularly during festivals like Dhanteras. Brass and copper utensils, as well as bell-metal serving ware, are considered auspicious and are often gifted to mark special occasions. This combination of cultural heritage, health benefits, and practical usability has contributed to a surge in demand ahead of the festival.

Market trends indicate that the popularity of these metals is likely to remain strong for the foreseeable future. Traders have adapted to changing consumer preferences by offering a range of modern designs and finishes while retaining the traditional charm that makes these utensils desirable. Brass and copper utensils are now available with mirror-polished finishes, intricate engravings, and contemporary shapes that appeal to younger generations while maintaining their cultural relevance.

Economically, brass, copper, and bell-metal utensils offer a cost-effective alternative to investing in gold and silver, which are often seen as both decorative and financial assets. As prices for bullion reach new heights, many consumers are diverting their festive spending toward utensils that provide both utility and aesthetic value. This shift in buying patterns is helping local artisans and merchants meet the growing demand for quality metalware while keeping traditional craftsmanship alive.

Additionally, the rise in interest in healthier cooking options has influenced the sales of multi-layered or tri-ply steel utensils. These products, which feature steel layers on either side of an aluminium core, combine durability with even heat distribution and are gaining traction alongside traditional brass and copper ware. This indicates a broader consumer trend of combining traditional and modern solutions for cooking, health, and home aesthetics.

The current market dynamics also highlight the role of cultural awareness in influencing purchasing decisions. Families increasingly seek items that reflect both heritage and practicality, leading to a resurgence in traditional metals that were once overshadowed by more affordable but less health-conscious alternatives. The convergence of affordability, cultural resonance, and health benefits has created a unique market environment, benefiting both consumers and local metal merchants.

In conclusion, the Dhanteras 2025 festival season in Lucknow is witnessing a significant shift in consumer behavior, with brass, copper, and bell-metal utensils emerging as favored alternatives to gold, silver, and aluminium. Driven by rising bullion prices, growing health consciousness, social media awareness, and a desire to preserve traditional craftsmanship, these metals are experiencing a revival not seen for decades. Traders report robust demand across various product categories, including cooking utensils, serving ware, and decorative items, signaling a promising festive season for the metalware market.

As families prepare to celebrate Dhanteras, the renewed interest in brass, copper, and bell-metal utensils not only supports local artisans and merchants but also promotes healthier cooking practices and sustainable consumer choices. With careful use and awareness of their limitations, these utensils offer a blend of tradition, utility, and nutrition, making them an ideal choice for the festival and beyond.