Domino’s Pizza UK CEO Steps Down Amid Strategic Shift

London, November 25, 2025Domino’s Pizza Group PLC (DOM.L) announced on Tuesday that its CEO, Andrew Rennie, has stepped down, with Chief Operations Officer Nicola Frampton taking over on an interim basis. The leadership change comes as Domino’s UK executes a strategic shift to diversify its menu and boost growth amid a challenging economic environment.

The UK pizza chain is expanding beyond its traditional pizza offerings to include chicken products and healthier menu options, aiming to tap into evolving consumer preferences and drive growth in a highly competitive fast-food market.


Leadership Changes Amid Strategic Transformation

Domino’s UK has also recently appointed a new Chief Financial Officer, Andrew Andrea, as part of broader leadership restructuring. The move reflects a growing trend among global retail and restaurant chains to adjust leadership structures to navigate uncertain economic conditions, including fluctuating consumer spending and ongoing trade and tariff challenges.

With these changes, Domino’s intends to review its capital allocation priorities and align its strategy with the evolving market environment.


Challenges Facing Domino’s UK

Earlier this month, the company warned that weaker demand is likely to affect orders into 2026, signaling a cautious outlook amid broader economic headwinds. To manage expectations and strategy execution:

  • The board has begun a search for a permanent CEO successor to Andrew Rennie.
  • Domino’s UK has postponed its December capital markets day, allowing additional time for strategic review and leadership stabilization.

Industry analysts note that the leadership changes at Domino’s mirror broader trends in the UK fast-food and quick-service restaurant sector, where companies are adapting to changing consumer preferences, cost pressures, and inflationary pressures on household spending.


Strategic Focus: Menu Diversification

Domino’s UK’s strategy reflects a shift towards menu diversification, including:

  • Expanding chicken-based offerings, capitalizing on a fast-growing segment in the UK fast-food market.
  • Introducing healthier pizza options, catering to consumers increasingly focused on wellness and dietary preferences.

This diversification aims to drive growth beyond traditional pizza sales and strengthen the company’s position in a highly competitive market.

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