Music mogul Don Jazzy has once again shared his insight on the music industry, focusing on the dynamics between record label bosses and their artists. In a recent post on X (formerly Twitter), Don Jazzy spoke candidly about how some label heads fail to show their artists the respect they deserve, a problem he believes stifles their potential for growth and success.

Respect and Empowerment: Don Jazzy’s Approach

Don Jazzy, who is the CEO of Mavin Records, has long been admired for his unique leadership style, which centers around empowering his artists and allowing them to take center stage. In his tweet, the music mogul advised new label bosses to treat their artists like superstars from the moment they join, giving them the space to shine and flourish.

His approach contrasts with the mindset of some label owners who might focus more on controlling their artists rather than nurturing their talents. Don Jazzy highlighted that he lets his artists take the spotlight 90% of the time, stepping in only when necessary. This style, he believes, fosters creativity, builds trust, and promotes healthy working relationships.

The “Don” Persona Misunderstood

Don Jazzy also pointed out an interesting trend among new label bosses who look up to him as a role model but often imitate the wrong aspects of his persona. While they might admire his “Don” persona, many fail to grasp the deeper nuances of his leadership. According to Don Jazzy, what truly makes his model successful is respect and the freedom he gives his artists to excel on their own terms.

He wrote, “I might be wrong but I’ve noticed some record label bosses don’t respect their artists. If you know you are aiming at building a huge superstar, start from day one to accord them with that respect.”

Building Stars, Not Controlling Them

For Don Jazzy, it’s about respecting the talent that artists bring to the table and fostering an environment where they can grow and develop. He emphasized that while he may have a larger-than-life presence in the industry, he doesn’t impose his will on his artists. Rather, he sees himself as a mentor who helps guide them when needed, allowing them to take charge of their own journey.

This attitude has paid off for Don Jazzy, with his label, Mavin Records, being home to some of the biggest names in Afrobeats, such as Ayra Starr, Ladipoe, Johnny Drille, and many more. His ability to allow these artists to thrive while providing the right level of guidance and support has made him one of the most respected figures in the African music industry.

A Call to Action for New Label Heads

Don Jazzy’s advice serves as a call to action for new label heads who may be tempted to replicate his success without fully understanding the principles that make his approach work. The key takeaway is simple: respect your artists, nurture their growth, and allow them to be the superstars they are meant to be.

As the music industry continues to evolve, Don Jazzy’s message resonates even more. As a veteran with decades of experience, his words carry weight and provide valuable lessons not only for record label owners but also for aspiring artists and music executives.

Conclusion

Don Jazzy’s stance on the importance of respect within the record label-artist relationship reflects his belief in empowerment over control. By allowing his artists to lead their own careers and providing them with the necessary support, he has proven that success comes from nurturing talent, not stifling it. His comments are a timely reminder that the future of Afrobeats—and any music industry, for that matter—depends on healthy, respectful partnerships between artists and those who manage their careers.