Movie critic and content creator Edna Francis has been nominated for the Entertainment Creator of the Year category at the 2025 TikTok Awards, a recognition that celebrates creators shaping online conversations around film and television.

Reflecting on the nomination, Edna described it as:

“A milestone for everyone who believes that film criticism can be fun, relatable, and still deeply insightful.”

What began as a casual hobby of sharing movie reviews and recommendations on TikTok has grown into one of Nigeria’s most influential voices in digital entertainment. With a large following, Edna has established herself as a trusted critic who blends humour, insight, and cultural depth.

Her reviews have sparked wider discussions on the evolution of Nollywood storytelling and audience expectations across social media. Edna emphasized that her mission is to help audiences engage more intentionally with content while spotlighting Nigerian filmmakers who are pushing creative boundaries.

The Entertainment Creator of the Year category is one of the most competitive at the TikTok Awards, recognizing creators who consistently elevate conversations in film, television, and pop culture. For Edna, the nomination marks both a personal achievement and a reflection of the emergence of a new generation of Nigerian film critics reshaping how audiences engage with stories.