This festive season, Knorr, Nigeria’s leading seasoning brand, is taking generosity beyond the kitchen with its annual “Share the Good” campaign, celebrating community, culture, and kindness.

The initiative emphasizes Knorr’s belief that food is a powerful connector of people and culture, inspiring gratitude, togetherness, and recognition of those who play vital roles in feeding communities across Nigeria.

The campaign has already reached 30 communities across 21 markets, with activities in Enugu, Anambra, Imo, Ibadan, Akure, and Benin City, transforming everyday market spaces into vibrant hubs of celebration. Participants enjoyed cultural performances, nutritious jollof meals, raffle draws, and instant prizes, including microwaves, gas cookers, umbrellas, and fanny packs.

A key highlight at each market was the jollof cook-off, where two market women competed in a live cooking challenge. Winners received cooking pot sets and Knorr Wingman Boxes, creating memorable moments that highlighted the cultural and communal significance of food.

“At Knorr, we believe food is more than nourishment—it brings people together,” said Dami Dania, Food Demand Creation Lead at Unilever Nigeria Plc. “The ‘Share the Good’ campaign reflects this, encouraging acts of kindness, healthy eating, and shared meals that foster joy and connection during the festive season.”

The campaign will continue to Port Harcourt, Delta, Abia, and Lagos, aiming to touch all 30 communities and 21 markets before the festive season ends. Knorr reaffirms its long-standing belief that food serves as a bridge between people, a catalyst for joy, and a celebration of culture and community.