Leh, Ladakh: Lt Governor of Ladakh, Kavinder Gupta, on Sunday called for the promotion of sustainable and responsible tourism across the Union Territory, stressing the need to protect the region’s delicate ecosystem while ensuring long-term economic benefits for local communities. Addressing officials, stakeholders, and tourists during his visit to Sangam Point, one of Ladakh’s most iconic tourist destinations, Gupta highlighted the importance of balancing tourism growth with environmental conservation.

Tourism, the LG noted, is a key driver of Ladakh’s economic development, generating livelihoods for local communities and strengthening allied sectors such as hospitality, transport, handicrafts, and eco-tourism. “There is a need to promote sustainable and responsible tourism practices to protect Ladakh’s fragile ecosystem and ensure inclusive, long-term benefits for the region and its people,” Gupta said.

Sangam Point: A Natural Marvel and Tourism Hub

Sangam Point, located about 35 kilometres from Leh on the Srinagar–Leh National Highway, marks the spectacular confluence of the Indus and Zanskar rivers. The site is globally renowned for the visual contrast of the blue waters of the Indus merging with the muddy green-brown waters of the Zanskar, forming a single majestic river.

Describing the location as a natural marvel and a flagship attraction of Ladakh tourism, the LG noted that such destinations significantly enhance the region’s appeal to both domestic and international tourists. The breathtaking landscape, surrounded by rugged mountains and deep river valleys, offers visitors unforgettable experiences, making Ladakh a preferred destination for nature enthusiasts, photographers, and adventure seekers.

Gupta also highlighted Sangam Point’s role as a hub for adventure tourism, with activities like river rafting, trekking, and sightseeing, while serving as a key stopover for travelers along the Srinagar–Leh corridor. He emphasised the need to develop dedicated viewpoints, rest areas, and cafeterias to enhance the comfort and experience of tourists while maintaining the site’s environmental integrity.

Focus on Cleanliness and Environmental Sustainability

The LG stressed that maintaining cleanliness and ecological balance at tourist sites is crucial for preserving Ladakh’s natural beauty for future generations. He urged tourism stakeholders to adopt eco-friendly practices and responsible tourism initiatives that empower local communities and ensure the sustainability of natural resources.

Since Ladakh was granted Union Territory status in 2019, Gupta said the administration has pursued focused and accelerated development across key sectors, with tourism emerging as a priority area. His administration is giving special emphasis to the holistic development of all prominent and potential tourist destinations, ensuring improved infrastructure, better connectivity, and enhanced visitor facilities.

Infrastructure Development to Boost Tourism

The LG highlighted the upcoming Zoji La Tunnel, expected to be completed within the next two years, as a game-changer for tourism in the region. The tunnel will provide year-round, all-weather road connectivity, reduce travel time, and make Ladakh more accessible during winter months. “The tunnel will play a vital role in boosting tourism by ensuring uninterrupted access and strengthening the local economy,” he said.

Gupta also stressed the importance of promoting winter tourism, including winter sports, cultural events, and experiential tourism. By encouraging year-round tourist visits, he said, Ladakh can create sustained employment opportunities and provide economic stability for local communities.

Coordinated Efforts for Sustainable Tourism

The Lt Governor called for coordinated efforts between government departments, local stakeholders, and communities to develop Ladakh as a safe, sustainable, and year-round tourism destination. He highlighted the region’s unique offerings—stunning landscapes, rich cultural heritage, and adventure potential—as key elements in attracting tourists while maintaining ecological balance.

During his visit, Gupta also interacted with officials and tourism stakeholders, urging them to focus on responsible tourism initiatives that promote eco-friendly practices, empower local residents, and preserve the region’s environment. Later, he engaged with tourists visiting from across the country to receive first-hand feedback on their travel experiences and expectations.

Invitation to Explore Ladakh

Concluding his visit, the LG appealed to citizens from across India to explore Ladakh’s breathtaking natural beautywhile supporting sustainable tourism practices. He reaffirmed the administration’s commitment to positioning Ladakh as a globally recognized destination that offers unique experiences rooted in nature, culture, and responsible travel.

Gupta’s message was clear: tourism in Ladakh must grow responsibly, providing long-term benefits to local communities while protecting the fragile ecosystem that makes the region extraordinary. By integrating infrastructure development, community engagement, and environmental conservation, Ladakh aims to become a model destination for sustainable tourism, ensuring that its natural and cultural heritage remains preserved for generations to come.