Luova Group, one of Nigeria’s leading creative powerhouses, celebrated its 15th anniversary, marking a journey of resilience, innovation, and impact in the African creative industry.

Founded in 2010 as TOBEMS Production, Luova Group has evolved into a diversified creative ecosystem, encompassing Tobems Production, Trois Sitini, and Tash Studios. Over the years, the group has executed world-class marketing campaigns, multimedia productions, large-scale events, and even two Guinness World Record projects, cementing its reputation as a trailblazer in marketing, media, events, and talent development.

During the celebration, Group Managing Director Tosin Obembe reflected on the company’s journey:

“Today is not just a celebration. We celebrate 15 years of a dream that refused to die. This journey began with just one young man and a small camera. People say surviving five years is serious; reaching ten years is building something—and today we celebrate 15 years.”

Obembe highlighted how Luova Group navigated industry disruptions, economic challenges, and the pandemic, attributing the success to a committed team and a family of believers. He expressed gratitude to staff, clients, partners, and creatives who contributed to the company’s growth.

The anniversary event also honored outstanding staff members whose creativity and dedication have been instrumental to the group’s achievements.

Looking forward, Luova Group reaffirms its commitment to expanding its creative footprint locally and globally, with strategic initiatives aimed at international collaborations and pioneering projects that will continue to shape Africa’s creative economy.

About Luova Group:
Luova Group is a leading Nigerian creative holding company delivering integrated marketing communications, multimedia production, talent management, and entertainment services. Through its subsidiaries—Trois Sitini, Tobems Production, and Tash Studios—the group has grown from a small production outfit into a major force shaping Africa’s creative narrative through storytelling, brand-building, and world-class productions.