Afrobeats superstar Davido has once again shown his commitment to supporting emerging talents after he placed a live phone call to the Martell Organization, requesting an endorsement deal for content creator Carter Efe—a move that was instantly approved.

The moment occurred during a Twitch livestream hosted by Carter Efe, where Davido appeared as a guest. In a surprising turn of events, the singer called Lanre Odutola, Martell’s Global Marketing Manager, and directly pitched Carter Efe for a brand ambassadorship.

Without hesitation, Odutola agreed to the request, leaving Carter Efe visibly shocked and overwhelmed by the unexpected opportunity.

Reacting in disbelief, Carter Efe expressed gratitude, only to be told that the endorsement idea was entirely initiated by Davido. The gesture sparked excitement on the livestream and quickly went viral across social media platforms.

Fans and viewers praised Davido for using his influence to uplift others, with many describing the moment as life-changing for the former skit maker.

One fan commented, “Davido crashed Carter Efe’s stream and changed his life forever. Calling Martell live to secure an ambassador deal is next-level support.”

Others applauded the singer’s consistency in helping creatives grow, echoing his popular mantra: “We grow by lifting others.”

The viral moment has further reinforced Davido’s reputation as an artist who actively supports and empowers the next generation of entertainers.