Netflix (NASDAQ: NFLX) has reportedly informed Warner Bros. Discovery (NASDAQ: WBD) that it plans to continue releasing Warner Bros. films in theaters if its proposed acquisition of the studio is finalized, according to Bloomberg News.

The confirmation highlights Netflix’s commitment to honoring existing theatrical release contracts and signals the streaming giant’s intention to maintain a presence in the traditional film distribution ecosystem, alongside its digital streaming platform.

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Maintaining Theatrical Releases

Sources familiar with the matter told Bloomberg that Netflix intends to uphold all of Warner Bros.’ existing agreements with theaters, ensuring that upcoming films under contract will reach audiences on the big screen. This approach reflects Netflix’s recognition of the ongoing importance of box office revenues and theatrical exposure for major motion pictures.

Although Netflix is widely known for pioneering direct-to-streaming releases, the company’s willingness to support Warner Bros.’ theatrical model indicates a hybrid strategy, blending streaming-first content with traditional theatrical distribution.

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Strategic Implications

The move may reassure filmmakers, exhibitors, and investors that the transition under Netflix ownership will not disrupt established film release patterns. By continuing theatrical releases, Netflix could preserve relationships with theaters and maintain the cultural cachet associated with big-screen premieres—an important factor for franchises and blockbuster films.

This decision also aligns with broader industry trends, where streaming platforms increasingly balance subscriber growth with box office performance, ensuring that films receive both commercial exposure and audience engagement across multiple channels.

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Looking Ahead

As Netflix moves forward with its proposed acquisition of Warner Bros., stakeholders will be closely watching how the company manages integration of studio operations, film release schedules, and contractual obligations. By signaling continuity in theatrical releases, Netflix aims to demonstrate that it respects legacy studio agreements while leveraging its streaming capabilities to expand global reach.

While Reuters could not immediately verify Bloomberg’s report, the news underscores the evolving dynamics between traditional studios and streaming platforms, as companies seek to harmonize cinematic experiences with digital distribution strategies.