Skincare brand NIVEA has unveiled a N3 billion national consumer promotion designed to reward loyal shoppers in Nigeria and enhance brand engagement.

The promotion covers six of NIVEA’s body lotion products and offers consumers a range of rewards, including instant airtime, weekly cash prizes, NIVEA vouchers, SUVs, and an all-expense-paid trip to Spain to watch Real Madrid at the renovated Santiago Bernabéu Stadium.

Speaking on the initiative, Dele Adeyole, Country Manager of Beiersdorf Nigeria, said the campaign reflects the brand’s philosophy of care. “We’re putting N3 billion back into the Nigerian market in the form of giving back to consumers. It is part of our core value to demonstrate care beyond skin,” he stated.

Adeyole added that the inclusion of the Spain trip is tied to NIVEA’s recently renewed five-year partnership with Real Madrid, noting that 10 consumers will get the chance to watch the team live next year. “Real Madrid is the No. 1 global sports brand, just as NIVEA is the No. 1 skincare brand,” he said.

The company further reaffirmed its commitment to innovation and meeting emerging consumer needs, positioning the campaign as both a reward and engagement initiative for its Nigerian customers.