Patrick Mahomes, the Kansas City Chiefs quarterback and three-time Super Bowl champion, has experienced a dramatic drop in NFL jersey sales rankings for the 2025 season. After holding the No. 2 spot in 2024, Mahomes has fallen entirely out of the top 10, landing at No. 22 on the NFL Shop’s latest list, while Buffalo Bills quarterback Josh Allen now claims the coveted No. 1 position.
Mahomes’ Slide in Jersey Sales
In 2024, Mahomes’ No. 15 Chiefs jersey ranked just behind Saquon Barkley of the Philadelphia Eagles. But after a challenging season in 2025, Mahomes’ merchandise popularity has declined sharply. He now ranks behind Dallas Cowboys quarterback Dak Prescott and just ahead of Detroit Lions wide receiver Amon-Ra St. Brown.
Meanwhile, other quarterbacks have surged in popularity. Drake Maye of the New England Patriots has claimed Mahomes’ former second-place spot, while top 10 rankings feature NFL stars such as Fred Warner, Jaxon Smith-Njigba, Caleb Williams, CeeDee Lamb, Christian McCaffrey, George Kittle, and Brock Purdy.
Factors Behind Mahomes’ Decline
Mahomes’ drop in jersey sales follows a tumultuous 2025 NFL season. In Super Bowl LIX in February 2025, Mahomes and the Chiefs were defeated by Saquon Barkley and the Philadelphia Eagles, a loss that was both unexpected and disappointing for fans.
The following season, the Chiefs struggled to make the playoffs. Mahomes’ final opportunity to salvage the season ended in tragedy when he tore his ACL during a must-win game. Despite the setback, Mahomes underwent immediate surgery and has been rehabbing diligently, aiming for a return in time for Week 1 of the 2026 NFL season.
Chiefs’ vice president of sports medicine, Rick Burkholder, told ESPN that while every player’s recovery timeline varies, Mahomes is exceptionally disciplined in his rehab. He estimated that Mahomes could be ready for the season opener on September 10, 2026.
Mahomes’ Instagram Hints at Determination
Even amid disappointment, Mahomes shared cryptic Instagram posts in early January 2026, including one showing him walking off the field with his head down and another celebrating a touchdown. These posts highlight his resilience and determination to recover fully and return to elite performance on the field.
Josh Allen Tops Jersey Sales
Josh Allen, previously ranked No. 6 in jersey sales, has now claimed the No. 1 spot for 2025. Allen’s rise reflects both his on-field success with the Buffalo Bills and growing fan popularity. His top-selling jersey demonstrates the competitive nature of NFL merchandise rankings, where performance, visibility, and team success often influence fan purchases.
What This Means for NFL Merchandising
Mahomes’ drop highlights how injuries and team performance can impact player merchandise sales, even for elite athletes. While Mahomes remains one of the NFL’s most talented quarterbacks, 2025 was a challenging year for both him and the Chiefs. Fans and analysts will be watching closely to see if his comeback in 2026 can restore his merchandise dominance.
Conclusion
Patrick Mahomes’ fall out of the top 10 NFL jersey sales is a major shift in the league’s merchandise landscape. Factors including the Chiefs’ playoff struggles, a Super Bowl loss, and Mahomes’ ACL injury contributed to the decline. With Josh Allen now holding the top spot, the NFL’s jersey sales rankings reflect a dynamic, performance-driven fan base. Fans eagerly anticipate Mahomes’ recovery and return, hoping he can reclaim both his on-field dominance and merchandise popularity in the upcoming 2026 season.
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