Razzl, the carbonated soda brand, has launched its bold new campaign, “Normal is Boring”, aimed at celebrating originality, self-expression, and the beauty of being different.

The campaign, which emphasizes embracing uniqueness, featured popular entertainers Brain Jotter and Emmanuella leading a youth-driven digital movement that transformed judgment into confidence. Using humor, creativity, and playful chaos, the duo showcased what it means to embrace individuality.

The campaign quickly captured public attention, with videos gaining thousands of engagements within hours of posting. On the same day, #NormalIsBoring trended on Twitter (X), sparking conversations nationwide and encouraging fans and creators to celebrate their authenticity.

“Razzl is a youthful brand, and the campaign is a call for bold self-expression. It is a reminder to young people that they don’t need to fit in when they can stand out,” said Toyin Nnodi, Razzl’s Marketing Director. “Originality and uniqueness are what define us. The quality and size of entries show that Nigeria’s youth are ready to own their uniqueness and shine through them.”

To reward creativity, forty of the most original entries across Nigeria shared N4 million, turning moments of self-expression into tangible rewards.

Razzl’s campaign emphasized that each flavour represents versatility and freedom, symbolizing that individuals don’t need to conform—they can be as bold, colourful, and spontaneous as they wish.

Through digital storytelling and social media engagement, Razzl has reinforced its position not just as a beverage but as a badge of confidence, giving young Nigerians a platform to express themselves freely while shaping culture and conversations online.