Snoop Dogg is making history once again—this time at the 2026 Winter Olympics. The iconic rapper has been named Team USA’s first-ever honorary coach, a title announced by the United States Olympic & Paralympic Committee (USOPC) on December 11, 2025. In this role, Snoop will bring his signature charisma, humor, and motivational energy to the Olympic Games in Milan-Cortina while supporting Team USA athletes and the staff behind the scenes.
“Here to Cheer, Uplift, and Share Wisdom”: Snoop Dogg’s New Olympic Role
At 54, Snoop Dogg expressed excitement about his new position:
“I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines. Team USA athletes are the real stars,” he said.
Snoop highlighted that his goal is to motivate and inspire athletes, saying, “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
Snoop Dogg’s Mission: Raising Awareness and Resources for Team USA
As honorary coach, Snoop will actively contribute to the Team USA Fund, a program that supports athletes directly. The fund provides resources for mental health support, education, career transition, and training programs, ensuring that Olympians have the tools to succeed both on and off the field.
The USOPC praised Snoop for his commitment to mentorship and community, emphasizing that his involvement will help elevate athletes and the staff who work tirelessly behind the scenes. CEO Sarah Hirshland stated:
“From the moment Snoop met Team USA athletes, there was an instant connection—mutual respect, genuine curiosity, and a lot of laughter. His enthusiasm for the Olympic and Paralympic Movement is contagious, and we’re thrilled to officially welcome him as a member of the Team Behind the Team.”
Snoop Dogg’s Olympic Legacy: From Paris 2024 to Milan-Cortina 2026
Snoop Dogg has long been involved with the Olympics. During the 2024 Summer Olympics in Paris, he carried the Olympic torch during the opening ceremony, performed in the closing ceremony, and even brought his granddaughter along, teaching her the excitement of the Games while managing “grandpa duties.”
Throughout the Paris Games, Snoop connected with legendary athletes, including Billie Jean King and Michael Phelps, while supporting Team USA stars like Coco Gauff and Simone Biles. His energy and professionalism impressed both fans and organizers. Speaking to PEOPLE after the Games, Snoop reflected:
“Over the years I felt like I positioned myself for this. Showing I’m reliable, professional, that I know what I’m doing, and people love to see me. I love the fact that NBC was willing to take a chance on somebody like me that’s kind of rough around the edges.”
Snoop Dogg in Action for Team USA
In his new honorary role, Snoop is already taking steps to raise awareness for the Team USA Fund. His efforts will ensure that athletes receive the support they need for mental health, education, training, and career development.
The USOPC highlighted that Snoop’s influence extends beyond cheering from the sidelines; he embodies mentorship, community impact, and a genuine commitment to athlete success. Fans can expect his signature humor, heart, and motivation to inspire Team USA as the Winter Olympics approach in February 2026.
Why Snoop Dogg as Honorary Coach Matters
Snoop Dogg’s appointment marks a historic first for Team USA honorary coaches, combining the worlds of entertainment and sports in a way that motivates athletes and engages fans worldwide. His presence is expected to bring positive energy, increased visibility for Olympic programs, and heightened excitement for the upcoming Winter Games.
Key Takeaways
- Snoop Dogg has been named Team USA’s first-ever honorary coach for the 2026 Winter Olympics.
- He will provide motivation, mentorship, and support for athletes and staff.
- Snoop is working to raise awareness for the Team USA Fund, which benefits athletes’ mental health, education, and training programs.
- He previously played a major role in the 2024 Paris Summer Olympics, including torch-carrying and performing in ceremonies.
- The USOPC praises Snoop for his passion, humor, and dedication to mentorship and athlete support
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