Ticketmaster has announced major changes to its ticket resale policies following public criticism from rising star Olivia Dean, who condemned the platform for allowing extreme price mark-ups on tickets for her 2026 “The Art of Loving” Tour.

The 26-year-old British singer — also a 2026 Grammy nominee for Best New Artist — publicly addressed the issue on Nov. 21, urging major ticketing companies to prioritize fairness and accessibility for fans. Her outcry sparked immediate reaction across social media and pressured Ticketmaster to take corrective action.

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Olivia Dean Criticizes Ticketmaster’s Resale Practices

Dean took to Instagram Stories to address widespread fan complaints about inflated resale prices. She expressed frustration that her concerts were being resold at excessively high rates, contradicting her intention to keep live music affordable.

The singer also warned fans about potential scams and urged them to be cautious when purchasing tickets from unofficial sources. Her transparency quickly went viral, with thousands of fans supporting her stance against predatory resale markups.

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Ticketmaster Responds with New Policies and Fan Refunds

Just hours after Dean’s criticism, Ticketmaster released an official statement announcing several major updates designed to protect fans:

1. Resale Price Caps on All Olivia Dean Shows

Ticketmaster will now cap all resale ticket prices for The Art of Loving Live tour at the original face value — meaning resellers can no longer charge inflated amounts on the platform.

2. Launch of a Face Value Exchange

The company activated a Face Value Exchange, ensuring any future resold tickets on Ticketmaster remain at the original price paid, with no additional mark-up fees.

3. Partial Refunds for Overcharged Fans

Fans who already purchased overpriced reseller tickets through Ticketmaster will automatically receive partial refunds. These refunds, reflecting the difference between original and inflated prices, are expected to be processed by December 10.

Ticketmaster and Live Nation Entertainment leadership emphasized their support for Dean’s mission to keep live music accessible, noting that while they cannot control policies on third-party resale sites, they can set a better industry standard.

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A Growing Movement for Fair Ticketing

Dean is the latest in a growing group of artists advocating for stronger protections for fans against scalping and predatory resale tactics. Her call-out adds pressure on ticketing giants to reconsider pricing models and to address long-standing public concerns about affordability.

The swift policy shift toward price caps and refund commitments signals significant progress — and sets a meaningful precedent for other artists hoping to protect their fans from inflated resale markets.

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Olivia Dean’s 2026 “The Art of Loving” Tour

Olivia Dean’s The Art of Loving North American tour will kick off in San Francisco in July 2026 and wrap up in Austin in August 2026. The tour supports her acclaimed sophomore album, which features fan-favorite tracks like “Nice to Each Other” and “So Easy (To Fall in Love).”

Her profile continues to rise following a breakout year, including opening dates on Sabrina Carpenter’s Short n’ Sweet Tour and significant international media attention.