BENGALURU – India’s United Spirits (UNSP.NS) announced on Wednesday that it is launching a strategic review of its investment in Royal Challengers Sports Pvt Ltd, the company behind its Indian Premier League (IPL) franchise, Royal Challengers Bengaluru.

The move comes as United Spirits evaluates its long-term strategy and business interests in the sports and entertainment sector. No further details were provided regarding potential outcomes of the review or changes to its ownership stake.

Royal Challengers Bengaluru, a prominent IPL team, has played a significant role in United Spirits’ marketing and brand visibility, leveraging the popularity of cricket in India. The strategic review is expected to assess the investment’s alignment with United Spirits’ broader business objectives.