The Goldberg Golden Xmas Concert is set to light up Ibadan on December 13, 2025, with a star-studded lineup that includes Wande Coal, Zlatan, Shoday, and DJ Neptune. The concert, backed by Nigerian Breweries Plc, promises to deliver a night of high-energy performances and unforgettable moments.

The event was officially announced during the Legendary Christmas Press Cocktail, where the full roster of performers was unveiled. The concert will take place at the prestigious Polo Club in Ibadan, transforming the venue into a vibrant cultural space where Afrobeats, street-pop, and electrifying DJ sets will come together.

Joining the headliners, the concert will feature other exciting acts like Jerry Shaffer and Tolu Daniels, creating a powerful mix of vocalists, hype-men, and DJs. With these stellar artists, the concert will offer an unmissable experience for music lovers and partygoers alike.

Goldberg’s Deep Connection to the Southwest

The 2025 edition of the Golden Xmas Concert strengthens Goldberg’s bond with the Southwest, particularly Ibadan, where the brand has long enjoyed immense popularity. This year’s concert is designed to celebrate the region’s unique cultural identity and the thriving music scene that defines the area.

The Ibadan Polo Club will transform into a dynamic event space where the spirit of December and the energy of Nigerian music merge in a spectacular celebration. The concert is more than just a party; it’s an experience that ties into the broader Detty December cultural phenomenon that has become a major force in Nigerian entertainment and economic life.

Nigerian Breweries and Detty December Legacy

For decades, Nigerian Breweries has been a key player in shaping the December celebrations in Nigeria, fueling concerts, carnivals, and nightlife that bring people together. The Detty December season, which has grown into a multi-billion-naira cultural and economic force, is now a globally recognized part of Nigeria’s holiday culture.

As part of its Legendary Christmas campaign, Goldberg aims to build on this legacy by delivering an electrifying Xmas concert in Ibadan, marking a major milestone in the brand’s deep-rooted connection to the Southwest region. With this year’s concert, Goldberg continues to amplify the spirit of the season and solidify its place at the heart of Nigeria’s festive celebrations.