Whatadeal eCommerce, the online storefront division of Whatadeal Africa, has announced its inaugural Whatadeal Mega Trade Fair, a two-day event scheduled for November 29 and 30 in Lagos.

The fair will bring together hundreds of vendors across sectors including fashion, beauty, technology, food, and lifestyle, offering shoppers a unique opportunity to explore a wide array of products and enjoy exclusive deals.

The event aims to provide entrepreneurs with a platform to showcase their products, engage directly with customers, and expand brand visibility in a vibrant commercial setting. Attendees can also expect interactive games, live entertainment, and giveaways valued at over ₦500,000.

Speaking on the initiative, Managing Director of Whatadeal Africa, Mr. Fela Bank-Olemoh, said:
“Whatadeal eCommerce was established to empower businesses, particularly SMEs, to scale their operations and connect meaningfully with customers, both online and offline. The Whatadeal Mega Trade Fair is an extension of that vision, offering a tangible opportunity for growth, visibility, and community.”

He added:
“This event goes beyond traditional trade interactions. It represents a convergence of enterprise, creativity, and technology. Through it, we are enabling vendors to gain exposure, customers to derive value, and communities to connect around shared commercial experiences.”

The initiative reflects Whatadeal eCommerce’s commitment to supporting SME growth through digital innovation and inclusive market participation, bridging online convenience with in-person engagement to redefine Nigeria’s retail and e-commerce landscape.

“Our eCommerce solution simplifies how businesses set up and manage their online stores,” Mr. Bank-Olemoh noted. “However, we also recognise that human connection strengthens brand loyalty. Through the Whatadeal Mega Trade Fair, we are combining the efficiency of technology with the warmth of face-to-face interaction to create a holistic shopping experience.”