After years of shaping the sound, strategy, and creative direction of some of today’s biggest music brands from behind the scenes, Nigerian-born creative strategist and brand architect Yeankeyz is finally stepping forward with his own artistic voice. His debut EP, Evolve or Dissolve, will be released on December 25, 2025.
In a statement from his media office, Yeankeyz—born Mayowa Adeyinka Orenuga—said that while he may be unfamiliar to many listeners, he has long been known to the stars.
“You don’t know me. But the people you celebrate do. They know my name,”
he said, hinting at years of influence on chart-topping artists and global creative projects.
A Long-Awaited Unveiling
According to the statement, the upcoming EP is more than a musical introduction—it is “an unveiling, a declaration, and a long-awaited coronation” for a visionary whose fingerprints have shaped countless artistic projects across continents.
A consultant, strategist, and brand architect, Yeankeyz has contributed ideas that helped define eras, often without public credit. Having watched the global music landscape evolve—and seen his ideas echo through it—he is now choosing to step into the light.
“I’ve built empires in silence. Now I’m building mine in the open,”
he declared.
The Sound of Reinvention
Evolve or Dissolve is described as a blend of Afrofusion, Afrobeats, soul, and experimental rhythms, creating a sound that is cinematic, atmospheric, and emotionally piercing.
The project reflects the joy, hustle, pain, and personal evolution that have shaped his journey. Each track offers a glimpse into his lived experience—an artist drawing on the wisdom of older generations while embracing Gen Z’s fearless creativity.
“Every beat feels like a confession. Every lyric feels like a rebirth,”
the statement added.
A Message to the Industry
Beyond the music, Yeankeyz’s debut is also a cultural statement: a call for recognition of the architects behind the scenes—the creators who build the sound, vision, and identity of the stars.
For the first time, he is telling his own story directly, stepping forward “not behind someone else’s spotlight… but with full clarity and ownership.”
“This is my rebirth. I carried others for years. Now I’m carrying my name into the future,”
he said.
A Global-Standard Rollout
Arriving on Christmas Day, the project is expected to launch with world-class visuals, immersive storytelling, and a rollout engineered like an international campaign—a signature of Yeankeyz’s reputation for precision and innovation.
According to the statement, the creative force is not merely entering the scene:
“He didn’t come to participate.
He came to stamp. To certify. To evolve.”
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