Afrinvest has announced the rebranding of its digital investment platform, formerly known as Optimus by Afrinvest, to PlutusNeo by Afrinvest, signaling a major step in the firm’s digital growth strategy aimed at expanding access to wealth creation.

Launched in 2022, the platform was designed to give individuals secure, easy access to Afrinvest-managed investment products through a modern, user-friendly interface. Over time, it has become a trusted channel for Nigerians seeking professionally managed investment solutions, leveraging Afrinvest’s 30+ years of experience in Nigeria’s capital markets.

The transition to PlutusNeo reflects both the platform’s evolution and Afrinvest’s ambition to build a more integrated digital financial ecosystem. The rebrand aligns with broader initiatives across the Afrinvest Group, including future plans to introduce payments and lending services, enhancing users’ ability to manage their finances comprehensively.

Ayodeji Ebo, Managing Director of PlutusNeo, stated, “Optimus represented an important phase in our digital investment journey. PlutusNeo builds on that progress, evolving the platform to support long-term wealth creation for a wider audience and reflecting our vision for a more connected digital ecosystem.”

Through PlutusNeo, users can save and invest with confidence, accessing options such as naira and dollar mutual funds, high-yield investments, and U.S. stocks—all through a single digital interface. The platform will also serve as a foundation for future financial services, including payments and lending, as part of Afrinvest’s broader digital expansion.

Ike Chioke, Group Managing Director of Afrinvest, emphasized the company’s commitment to inclusive wealth creation:

“For over 30 years, Afrinvest has navigated multiple market cycles, and that experience shapes how we approach investing. PlutusNeo extends this disciplined, long-term approach to a wider audience, enabling more people to participate meaningfully in building wealth, regardless of income or status.”

Existing users do not need to take any action. All accounts, login credentials, investment portfolios, transaction histories, and platform features remain unchanged under the new name.

PlutusNeo by Afrinvest is positioned as a key pillar of Afrinvest’s growing financial services ecosystem, reinforcing the firm’s commitment to trust, professionalism, and long-term wealth creation. Afrinvest operates across six principal areas: investment banking, securities trading, asset management, trustee services, consultancy, and technology.