Addme, a forward-thinking brand known for its smart cooking companions, is encouraging Nigerians to embrace a more carefree, joyful lifestyle. Through their recent community-focused activation, “A Stress-Free Start with Addme,” the brand aimed to inspire individuals to let go of stress and enjoy simpler, happier living.

The event, held at Ikotun Market in Lagos, featured a stunning visual display with thousands of balloons released into the sky, symbolizing the release of stress and marking the beginning of a calmer, more positive year.

Community-Centered Activation

The activation attracted a diverse group of people, including sub-distributors, traders, market women, and shoppers, turning the busy Ikotun Market into a vibrant space of color, excitement, and optimism. As the balloons soared into the Lagos sky, the moment served as a powerful reminder that stress-free living can begin with small, everyday choices.

Addme’s products—such as NoodleMate, RiceMate, and PastaMate—are designed to be simple, time-saving meal companions, perfect for enhancing the taste and nutrition of everyday dishes like noodles, rice, and pasta. The brand’s philosophy is to eliminate the stress often associated with meal preparation, making cooking more enjoyable and less time-consuming.

Supporting Families with Simplicity

Sukhman Kaur, General Manager of Addme Nutrition, explained that the initiative embodies the brand’s mission to simplify cooking for families. “Addme is committed to making everyday cooking simpler and less stressful. A Stress-Free Start with Addme reflects our belief that when cooking becomes easier, families can spend more meaningful time together. The balloon release symbolizes letting go of pressure and starting the year with ease,” she said.

Beyond the Balloons: Engagement and Rewards

In addition to the symbolic balloon release, attendees enjoyed meals prepared using Addme products, participated in interactive games, and engaged in community-focused activities that reinforced the brand’s message of simplicity and joy. To further enhance the experience, a raffle was held, with five lucky participants winning N100,000 each, while one winner took home the grand prize of N1,000,000.

Vivian Pratt, Marketing Manager at Addme Nutrition, shared that the event aimed to connect with consumers in their everyday environments. “Ikotun Market was the perfect place to bring this message to life. Our goal was to engage with consumers where they live and shop, showing them how Addme supports stress-free living in a real and relatable way. This activation allowed us to connect emotionally with families and reinforce Addme as their go-to meal companion,” she said.

Inspiring a Joyful Year Ahead

Through the balloon release and engaging experiences, Addme Nutrition reaffirmed its commitment to being a trusted everyday meal companion. The activation served as a reminder that a less stressful, more joyful year begins with the simple choice to embrace convenience and ease in daily life.