Burger King has announced plans to more than triple its presence in China over the next decade, aiming to operate over 4,000 outlets by 2035 under a newly formed joint venture with Beijing-based private equity firm CPE.

The deal, confirmed by parent company Restaurant Brands International (RBI), includes a $350 million investment from CPE to support the brand’s ambitious expansion strategy. Once finalized, CPE will hold approximately 83 percent of Burger King China, with RBI retaining a 17 percent stake and a seat on the board of directors.

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Expansion Plans and Strategic Goals

Under the joint venture, Burger King will accelerate its growth in China, expanding from the current 1,250 outlets to more than 4,000 locations within the next ten years. RBI CEO Joshua Kobza emphasized that the agreement will allow Burger King to unlock its full potential in one of its most promising global markets.

“China remains one of the most exciting long-term opportunities for Burger King globally,” Kobza said. “Our recent investments and this joint venture underscore our confidence in the Chinese market.”

Burger King originally entered China in 2005, opening its first outlet opposite a Buddhist temple in downtown Shanghai. Despite its long presence, the chain has struggled to match rivals such as McDonald’s and KFC. KFC currently operates over 12,600 restaurants, while McDonald’s manages around 6,800 outlets in the country.

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Competitive Context

The joint venture is part of a broader trend of international fast-food and beverage chains restructuring their operations in China. For instance, Starbucks recently announced it would sell 60 percent of its China business to Hong Kong-based Boyu Capital, aiming to expand from roughly 8,000 coffeehouses to more than 20,000.

Analysts suggest that Burger King’s move is strategically timed, taking advantage of rising urbanization, growing disposable incomes, and increased demand for Western fast-food brands in China.

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Future Outlook

With CPE’s backing and RBI’s operational expertise, Burger King China plans to increase brand awareness, localize menus, and enhance delivery services to compete more effectively with McDonald’s, KFC, and emerging local fast-food chains.

The joint venture also highlights the growing role of private equity investment in expanding foreign brands in China, signaling that major global food and beverage companies are committed to capturing long-term growth in Asia’s largest consumer market.