CNBC, one of the leading global financial news networks, has signed a multi-year partnership deal with prediction-market platform Kalshi, aiming to bring real-time probability and prediction data into its TV broadcasts and digital platforms starting next year.

The collaboration, announced on Thursday, will allow CNBC to provide audiences with unique insights into real-world outcomes, including economic indicators, legislative events, and weather patterns, by leveraging Kalshi’s predictive trading data.

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About Kalshi and Its Prediction-Market Platform

Founded in 2018, Kalshi operates a prediction-market exchange where users can trade contracts on the outcomes of real-world events. These markets are designed to measure the probability of specific events happening, such as shifts in financial markets, election results, or macroeconomic trends.

Kalshi CEO Tarek Mansour explained the value of the partnership, stating:

“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes.”

This integration marks a growing trend of mainstream media outlets leveraging prediction-market data to enhance reporting and viewer engagement, signaling broader acceptance of these platforms beyond niche trading communities.

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How CNBC Will Feature Kalshi Data

Starting in 2026, CNBC will incorporate Kalshi’s real-time probability data across several of its programs, including flagship shows like “Squawk Box” and “Fast Money”.

• A Kalshi ticker will be visible during live programming.
• An exclusive Kalshi data page will be made available on CNBC’s website, providing digital audiences with interactive insights.

This move follows a similar integration deal Kalshi signed with CNN, highlighting the rapid expansion of the company’s media presence and the growing demand for prediction-market analytics in financial news reporting.

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Regulatory Landscape and Market Considerations

Prediction markets in the United States have historically faced scrutiny from regulators and state authorities, largely due to concerns about market manipulation and gambling perceptions. Some analysts argue these platforms are highly effective in forecasting real-world outcomes, often outperforming traditional polling methods. Others caution that such markets can resemble “digital casinos” if not properly monitored.

Despite regulatory debates, Kalshi’s data is increasingly being recognized as a valuable tool for investors, policymakers, and media organizations seeking real-time insights into market expectations and public sentiment.

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Implications for CNBC and Financial News Audiences

By integrating Kalshi’s prediction data, CNBC aims to:

• Enhance viewer engagement with interactive market insights.
• Provide a new perspective on economic and political events.
• Strengthen its position as a leading source of financial intelligence.

As financial news becomes more data-driven, partnerships like this reflect a broader trend of media networks adopting innovative technologies to remain competitive and informative in a rapidly evolving landscape.