Veteran Nollywood actor Emeka Ike has publicly accused popular Kayamata seller Hauwa Saidu Mohammed (Jaruma) of using his image without consent in a controversial video featuring his son, Michael Ike.

In an Instagram post, Emeka Ike described the video as “disgusting” and demanded that Jaruma immediately remove all references to him, stressing that he has no connection with her products or brand.

The actor also voiced frustration with his ex-wife, blaming her for withdrawing Michael from university and encouraging him to pursue a career in social media influencing instead of completing his education.

He wrote passionately:

“JARUMA! What the hell is this? What’s my name and picture got to do with these disgusting videos? Remove my name and picture from all your posts immediately. I have nothing to do with your products, and I dissociate myself from your brand.”

Emeka Ike further expressed disappointment over his son’s life choices, emphasizing the plans he had made to guide him toward education and independence. He also hinted at legal action, stating that his team is reviewing the situation.

“Ignoring all the plans I have for you, just to fight a supposed battle… I pray you come back to your senses soon. I am praying for you,” he added.

The post underscores Emeka Ike’s determination to protect both his reputation and his son, while also criticizing the influence of external parties on Michael’s decisions.