International Breweries Plc, a member of ABInBev, has launched its latest flagship product, Budweiser Royale, in the Nigerian market. The unveiling ceremony, held in Lagos, was attended by royal dignitaries, government officials, industry leaders, trade partners, celebrities, and media personalities.

Budweiser Royale is a super-premium beer designed for consumers who seek taste, confidence, and distinction. With a bold yet smooth full-bodied profile at 6% ABV, the beer is brewed with top-quality ingredients and crafted using the world-renowned Budweiser technique.

The product promises a rich drinking experience that stands out in the premium beer category. According to Carlos Coutiño, Managing Director of International Breweries Plc, the launch reflects the company’s commitment to pushing the boundaries of what a premium beer can offer, aiming to meet the evolving preferences of Nigerian consumers.

He added, “Budweiser Royale brings together depth, flavour, and a refined smoothness that speaks to modern taste.”

As part of its launch, International Breweries encourages responsible consumption while offering a product tailored to the discerning tastes of consumers above the legal drinking age in Nigeria.