JPMorgan Launches New Advisory Team to Capitalize on Booming Private Markets

New York, U.S.JPMorgan Chase & Co. (JPM.N), the largest U.S. bank by assets, has announced the formation of a new advisory team focused on private capital markets, aiming to help companies and sponsors raise funds outside traditional public markets. The move reflects the bank’s strategy to deepen its presence in the rapidly expanding private equity and private markets sector.

The newly created Private Capital Advisory & Solutions team will be led by Keith Canton, a seasoned JPMorgan executive who joined the firm in 2015. Canton previously led the bank’s Americas Equity Capital Markets division and brings over two decades of experience in investment banking and capital markets. He will report to Anu Aiyengar, global head of Advisory and M&A, and Kevin Foley, global head of Capital Markets.


Rising Importance of Private Markets

Private markets have grown dramatically in recent years, driven by companies that remain private for longer periods even as their valuations rival those of public firms. Notable examples include:

  • OpenAI, the artificial intelligence startup behind ChatGPT
  • SpaceX, Elon Musk’s private aerospace company

Both companies have opted to raise capital through private funding rounds rather than traditional public offerings, a trend that has reshaped the global investment landscape.

“Private markets are a strategic priority for J.P. Morgan, and as they continue to grow in importance, scale, and complexity, they are fundamentally reshaping the capital landscape,” said Anu Aiyengar, Global Head of Advisory and M&A at JPMorgan.

The bank has already begun publishing research notes on high-profile private companies, positioning itself to advise investors and sponsors seeking access to lucrative private funding opportunities.


Structure and Leadership of the New Team

The new Private Capital Advisory & Solutions group will integrate JPMorgan’s private capital advisory services with its M&A capabilities, allowing clients to access holistic solutions for fundraising, deal structuring, and market insights.

Key leadership appointments include:

  • Keith Canton, Head of Private Capital Advisory & Solutions, reporting to Aiyengar and Foley
  • Tilman Pohlhausen, overseeing the global private capital advisory business under Canton’s leadership

The team will leverage JPMorgan’s deep expertise in equity capital markets, mergers and acquisitions, and private investments, aiming to capture growth in sectors increasingly dominated by private capital.


Strategic Context and Market Trends

The launch comes at a time when Wall Street banks are intensifying efforts in private markets. As more high-value companies delay IPOs and continue raising funds privately, traditional investment banks are adapting to provide advisory services, secondary market access, and capital raising solutions.

JPMorgan has maintained its position as the world’s leading investment bank, earning the highest fees globally in 2025, according to Dealogic data. The firm’s focus on alternative assets, private markets, and strategic advisory services ensures it remains at the forefront of global finance.

“Private markets are no longer a niche segment—they are increasingly a core part of capital allocation strategies for investors and companies alike,” Canton said.


Implications for Investors and Clients

By creating this dedicated team, JPMorgan aims to:

  • Assist private companies in raising capital efficiently
  • Provide investors with advisory on secondary transactions and private market deals
  • Offer strategic insights on high-growth private enterprises
  • Strengthen JPMorgan’s competitive position in alternative asset advisory services

The bank expects the initiative to generate significant fee income while expanding its influence in private equity, venture capital, and private debt markets globally.

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