Pop superstar Justin Bieber recently took a trip down memory lane, returning to the iconic bowling alley where he filmed his breakthrough 2010 single, “Baby.” The nostalgic visit came 15 years after the music video’s release, and Bieber shared the moment with fans via an Instagram Reel on December 11, 2025.

In the Reel, Bieber, now 31, sports a casual oversized gray T-shirt, bejeweled baggy shorts, a silver chain, and a beanie as he sings “Baby” a cappella, accompanied by off-camera beatboxing. The clip also shows Bieber wandering around the bowling alley with friends and collaborators, including Eddie Benjamin, Oranj Goodman, Gabriel Jacoby, and Kyle Massey, while one friend playfully performs Ludacris’ rap verse: “When I was 13, I had my first love.”

Revisiting a Classic Pop Hit

“Baby,” released in 2010, was the lead single from Bieber’s debut full-length album, My World 2.0, and quickly became a global hit. The song reached the No. 1 spot on the U.S. Billboard 200 chart, propelling Bieber into international stardom.

The original music video was filmed at Universal CityWalk and Lucky Strike Lanes in Los Angeles, capturing the teenage romance storyline that resonated with millions of fans worldwide. Ludacris, who featured on the track, compared the visual to a 2010 version of Michael Jackson’s “The Way You Make Me Feel”, noting its playful and persistent pursuit of love.

Bieber reflected on the storyline in a 2010 MTV News interview, explaining:

“It starts off, I really like this girl, but we didn’t get along; we couldn’t be together. Basically, I want her back and I’m kind of going through the whole thing. I keep chasing her around; she’s playing hard to get, but I’m persistent.”

Ludacris added that he crafted his lyrics to fit the teen romance narrative, stating:

“He’s talking about how he’s mad that his girl left him and he still cares for her. I had to figure out how I could get on a record with a 15-year-old, and mark my word, that song was going to be one of the biggest hits of 2010.”

The Star of the Video Speaks

Jasmine Villegas, who played Bieber’s love interest in the video, shared her reflections in a PEOPLE interview. At the time of filming, she was 16-17 years old and already pursuing a music career, signed with Sony Epic. She admitted she didn’t immediately realize the significance of working with Bieber but recalled the excitement of the opportunity and the impact of the video on pop culture.

A Nostalgic Moment for Fans

Bieber’s return to the bowling alley demonstrates his connection to his early career and iconic hits, reminding fans of the global phenomenon that “Baby” became. Sharing the moment on Instagram also allowed fans to engage with his nostalgia, sparking memories of Bieber’s rise to fame and his journey over the past 15 years.

From a teenage sensation to a seasoned pop superstar, Bieber’s reflection on “Baby” shows how far he’s come while celebrating the music that launched his career.