LONDON – U.S. media giant Paramount+ has won the rights to broadcast the majority of UEFA Champions League matches in the United Kingdom from 2027 through 2031, following a competitive auction that saw it surpass the current rights holder, TNT Sports. The announcement was confirmed by UC3, the joint venture between UEFA and European football clubs responsible for selling the competition’s broadcast rights.

Details of the Broadcast Rights Deal

While Paramount+ secured the majority of matches, Amazon Prime Video retained the first pick of Tuesday fixtures in the UK and two other European markets. This ensures that Amazon continues to play a key role in live Champions League coverage in select slots, providing fans with more options for viewing premium matches.

TNT Sports, previously known as BT Sport, has held Champions League rights since the 2015–16 season. Despite losing the competition’s main broadcasting rights, TNT emphasized that it would continue to offer a strong sports lineup, including the English Premier League and other premium sporting events. The broadcaster stated, “Ultimately we remained committed to the approach that made financial sense for our business, and for our customers.”

Significance for UK Football Fans

This deal marks a major shift in Champions League broadcasting in the UK, as Paramount+ aims to enhance its soccer coverage with innovative streaming options, exclusive content, and expanded fan experiences. Fans can expect a broader range of live matches, highlights, and behind-the-scenes content once the new contract takes effect in 2027.

The move also reflects growing competition among streaming platforms for premium sports content, as media companies seek to attract subscribers in the highly lucrative sports entertainment market.

Key Takeaways

• Paramount+ wins UK rights for most Champions League matches from 2027–2031.
• Amazon Prime Video retains first pick of Tuesday matches in the UK and select European markets.
• TNT Sports will continue to offer top-tier football, including the English Premier League.
• The deal signals increased competition in streaming and sports broadcasting.
• UK football fans can expect expanded coverage and enhanced viewing options under the new contract.