The Managing Director and CEO of Seinde Signatures, Olufemi Olaseinde Olusola, has revealed that luxury perfume house Electimuss London has chosen Nigeria—specifically Lagos—as the host location for its 10th anniversary celebration.

Olusola shared the news in a recent conversation, noting that Electimuss’ decision reflects its growing relationship with Nigeria’s niche fragrance community and its confidence in Seinde Signature as a trusted luxury partner.

This milestone event comes at a time when Seinde Signature is expanding its footprint across the country—having recently partnered with Opay and launched Nigeria’s first-ever perfume bar at Jabi Lake Mall in Abuja.

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A Three-City Anniversary Tour

According to Oreoluwa Olusola, the Electimuss London × Seinde Signature anniversary celebration will take the form of a three-city fragrance tour, designed to spotlight scent, culture, and connection across Nigeria.

The festivities kick off in Lagos with an elegant cocktail soirée:

• Venue: SORA, Trinity Towers, Oniru, Victoria Island
• Guests: Celebrities, influencers, tastemakers, VIPs, and industry figures
• Vibe: A night of glamour, luxury, and high-end fragrance appreciation

Following Lagos, the celebration moves to Seinde Signature’s Port Harcourt store, strengthening the brand’s presence in the South-South and deepening engagement with perfume lovers in the region.

The grand finale will be held at Seinde Signature’s newest flagship location — the Seinde Signature Perfume Bar at Jabi Lake Mall, Abuja. This 145m² space, marked by refined luxury and immersive design, is the first of its kind in Nigeria and aims to redefine fragrance retail through a full sensory experience.

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A Partnership of Global Standards

For Electimuss London, marking their 10th anniversary in Lagos is more than a celebration — it’s a declaration. It signals the brand’s recognition of Seinde Signature as Nigeria’s leading curator of niche fragrances and a global force in luxury perfumery.

In just four years, Seinde Signature has reimagined fragrance retail in Nigeria with high-end stores in Lagos, Port Harcourt, and Abuja, as well as exclusive partnerships with luxury global brands such as Clive Christian, Panadora Sweden, and Christian Provenzano.

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What Guests Can Expect

Across all three cities, attendees will enjoy:

• Exquisite handcrafted cocktails
• Bespoke experiences tailored for fragrance lovers
• Exclusive anniversary gift offerings from Electimuss London

The celebration promises a fusion of art, culture, storytelling, and luxury — delivered in Seinde Signature’s signature world-class fashion.