Omoge Saida, whose real name is Saidat Aralamo Ashabi Balogun, is a 54-year-old, UK-based Nigerian entrepreneur and socialite, widely recognized as the founder of the luxury jewellery brand JAMOND.

Key Details:

• Background: Born on July 2, 1971, she was raised on Lagos Island and attended Mayflower School and Lagos State Polytechnic.
• Move to the UK: She relocated to London in 1993 and gained residency, which expanded her global opportunities.
• Family: She is a mother of three daughters—Jadesola, Monisola, and Derinsola—whose initials form the name of her business, JAMOND. She has chosen not to remarry, focusing on her family and career.
• Business: She built JAMOND from a small venture trading designer items into a renowned jewellery empire, specializing in bespoke gold and exclusive European brands.
• Philosophy: She advocates for financial wisdom, advising clients to “buy only what they can afford,” and maintains a graceful, resilient attitude toward life and criticism.
• Style: She is a fashion connoisseur, known for her love of luxury brands like Louis Vuitton, Gucci, and Chanel, and a style that combines simplicity with bold colors.