Gospel musician Nathaniel Bassey has reaffirmed his commitment to keeping the “Hallelujah Challenge” a non-commercial initiative, stating he will not enable monetisation on its official YouTube channel.

During a recent live session, Bassey revealed that his principled stance has inadvertently spawned a criminal enterprise. He warned that fraudsters are illegally cloning the live stream from his official channel, NathanielBasseymain, to siphon viewers and generate illicit ad revenue on fake pages.

“There are people who join Hallelujah Challenge from fake pages on YouTube… Because of my personal conviction of not monetising ‘Hallelujah Challenge’, some criminals, crooks, and scams clone and pick the feed from our page to air it just to make money,” Bassey explained.

Addressing the criticism he faces, the artist stated that he is damned if he does and damned if he doesn’t. “They have dragged me all you can. When you monetise, they would say you are doing ministry for money. When you do not they would say you are trying to be proud. We will not monetise it. I am not led to do it. God will bless us some other ways,” he added.

He urged participants to strictly verify they are on the correct channel to avoid supporting these scams, emphasizing that the Hallelujah Challenge is intended as a free spiritual offering.